Head Porter to cease operation in 2019
Fashion is ever-changing, brands keep struggling with their unique elements. Some brands sustain for decades, but some didn't. Head Porter once was the indication of Street fashion as it's simple design is a good fit causal look and business outfit. Sadly Head Porter recently announced that it will be ceasing operations under its established name at the end of the Spring/Summer 2019 season.
Established in 1998, HEAD PORTER recently announced that it will be ceasing operations under its established name at the end of the Spring/Summer 2019 season. Part of the expansive Yoshida Kaban/PORTER family, HEAD PORTER was established 20 years ago as the bag label’s first venture into street-leaning accessories and clothing.
Established in 1935, Yoshida Kaban remains one of Japan’s oldest accessory labels, and is still family-owned to this day. HEAD PORTER was created in the ’90s with the intent of appealing to a more youthful audience as the brand struggled to regain market share. In recent years, however, the Yoshida Kaban family has more than regained its footing with its core PORTER bags and sublabels like PORTER Classic finding fans amongst a global audience, thus rendering HEAD PORTER nearly irrelevant.
After the 20-year-old label shutters in August 2019, Yoshida Kaban affirms that a new brand will launch in September. However, there’s no word if Hiroshi Fujiwara, who held a stake in HEAD PORTER and co-designed the brand’s HEAD PORTER PLUS clothing label, will join the relaunch.
|Fans of Head Porter responded and shared enthusiastically after hearing this heart broken news. Finally, let's salute to every fashion brands for their effort spent on different styles.|