Identifying A Quality Watch

In the world where there is an almost unlimited choice available, it is not always easy to find the right timepiece for oneself. A good watch represents a person's style and/or identity. Whether it is sportive, elegant or functional, wearing a timepiece you enjoy is more important than what it costs. However, a quality timepiece does not necessarily need to be expensive to be of high quality. In this article, we are going to go through 6 attributes defining a quality watch; the weight, the movement, the accuracy, finishing, craftsmanship and the quality of after-sales service.

Tip #1: WEIGHT; Heavy is good.

A watch is a complicated product to manufacture, using many different components. Generally, the better quality the materials are, the more these will weight. For example, a plastic watch is lighter than a solid stainless steel watch. The Stainless Steel watch will also be stronger and be able to absorb more shocks, than a watch made with a lighter and more brittle material.

Tip #2: MOVEMENT; What is ticking inside?

The heart of every watch is the movement used, whether it is quartz, digital or mechanical (automatic). An excellent movement makes a big difference in the lifetime of the watch you own. A good movement will keep time reliably while a bad one will not. A good Quartz watch will be very accurate, while a high-quality mechanical watch will gain or lose a few seconds per day.


Tip #3: ACCURACY; It matters to keep time well.

We all buy watches to help us keeping time. As obvious as this statement is, a watch should be able to keep time reasonably well. The quartz watch is generally very accurate. Mechanical movement, with many moving parts, tends to lose a few seconds a day. There are different kinds of mechanical movement available, some with the higher beat rates, providing the better accuracy of a watch.

Many automatic watches beat at 21,600 bhp (six ticks per second) Newer watches with complications or new generation fine watches even beat at a quicker rate of 28,800 bhp (about eight ticks a second).

There is also a special classification, done in Switzerland called Chronometer Certification, in which the timekeeping (tolerance) of the watch movement must not deviate more than /- 10 seconds per day. Many Swiss-made branded watches are tested by the Official Swiss Chronometer Testing Institute and are accurate to within 10 seconds daily (-4/ 6).

Tip #4: FINISHING; What to look for?

The parts of the watch you see and feel (what actually sits on your wrist) can make a difference on the final cost. Look at the way the case is finished. Had it been well polished? Is there a consistent finish throughout (does the top look and feel like the side?). Is the bracelet solid (heavy or light), is the leather strap soft or hard? Is the dial well made, printed clearly, with Luminous markers or with applied indexes? Are the hands clear and easy to read (for analog watches)? The more details you see in a watch (no matter obvious or not), the more time and money the manufacturer spent when building it.

This does not guarantee quality, but you can rest assured the watch will better than those without the details. In the end, the most essential point for you should be, that the watch should feel comfortable and well finished.

Tip #5: CRAFTSMANSHIP; All depends on the workmanship

Leading on from the finishing, a watch is like a piece of art, where the craftsmanship of the finished timepiece can make a big difference. The design, the workmanship and the materials used, all play a part in the craftsmanship of the finished product.

Swiss Made

Whether it is a fast fashion and a solidly-built watch that last for decades, a "Swiss Made" watch has always been held the high regard, based on quality workmanship and high-quality standards. The tradition of creating fine watches in Switzerland dates back many centuries. Through the years the Swiss have developed expertise in micromechanics and have developed very specialized manufacturing processes. Also, the Swiss a reputation throughout the world for their attention to detail. This element is essential for fine watchmaking.


All well-branded watches should be covered by a minimum functional 2-year warranty. These warranty ’s cover manufacturing defects, but sometimes things can happen and you may need a service, which is not covered by this warranty.

How a customer is treated after a purchase is very important in our eyes. As many times the timepiece is a gift, celebrating a milestone in one’s life. The better a brand, the better the after-sale service you receive.

We at feel this is a very important issue and for this reason, we handle all warranty issues directly with the brands we sell and deal with. We understand customer service and want to make sure every one of our customers continues to enjoy wearing their timepieces without any interruptions, after their purchases. Click here to find your best suit one.